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How to Handle the New Tariffs Without Losing Your Mind (or Margin)

Author

Ryan Ray
April 07, 2025

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Let’s talk tariffs. They’re back in the headlines, and depending on your industry, they might be crawling into your margins too.

Here’s how to handle it:

1. Talk to your customers. Now.
Don’t wait until prices change or product delays hit. Let them know what’s happening. Share what you know, even if it’s not much. People don’t need perfect answers they need to know you’re aware and paying attention.

2. Be honest about the uncertainty.
The situation is fluid. These things can shift overnight. Tell your customers that. If you act like everything is set in stone, you’ll lose trust when it changes.

3. Run a special (if it makes sense).
If you know price increases are coming, consider rewarding your loyal customers now. Give them a reason to act before things get more expensive. This protects your future cash flow and helps them save money. Win-win.

4. Repeat: it’s fluid.
Seriously. Repeat it. It’s not weak to admit things are changing. It’s smart. Customers will appreciate you being upfront.

5. Keep communication open.
Let them know where they can stay in the loop. If you’re active on social, post there. If you’ve got a newsletter, plug it. Pick one or two places where they can check in regularly (newsletter, social, call the front desk…). Don’t make them guess.

Bottom line:
Don’t go silent. Don’t panic. Lead.

You don’t need all the answers. Just keep showing up with clarity and care. That’s how you build loyalty when things get uncertain.

– Ryan