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When people check out your business, they look for one thing before they ever call:
Do others trust you?
That trust shows up as reviews.
If your business has fewer than 50 Google reviews, you're not even in the game.
If you have fewer than 10, you're invisible.
Not because your work isn’t great.
Because no one’s talking about it where it counts.
Most owners think they need more leads.
But if those leads don’t trust what they see, they leave.
They click the next listing.
They don’t tell you why.
And they never come back.
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Reviews are the real front door to your business.
They’re free.
They’re powerful.
And most of your competitors are too lazy to ask for them.
Which is your advantage.
Here’s how to start getting reviews right now:
1. Ask after the job is done.
Call or text and say:
“Hey, appreciate your business. Mind leaving a quick review?”
Most people will say yes. They just forget.
2. Add a review link to every invoice and email.
Use a tool like “Whitespark” or “NiceJob” to create a direct review link.
Drop it at the bottom of your message.
Make it take one click.
3. Use QR codes.
Print one and tape it inside your work truck or store.
Customers scan it. Leave a review. Done.
Restaurants do this. So should you.
4. Offer a simple reward.
$5 coffee card. $10 off their next service.
Not a bribe. Just a thank-you.
People remember that and tell others.
5. Ask on the spot.
If someone’s happy, hand them your phone and say:
“You mind dropping a review real quick?”
It works. Especially if you just saved them time or money.
6. Record a video tutorial for your team.
Teach them how and when to ask.
This multiplies your efforts.
If 5 people on your team get 1 review a week, you’ll hit 250+ this year.
7. Ask every repeat customer.
Even if they already left a review once.
Ask them to update it or leave one on a different site (like Yelp or Facebook).
8. Don’t ignore bad reviews.
Respond calmly.
Show future customers that you care and fix problems.
People trust a 4.7 rating more than a perfect 5.
What about fake reviews?
Don’t do it.
Google deletes them. And if you get caught, it ruins your trust.
Real reviews from real customers will grow your business faster than ads. And they cost nothing but a little time.
Need help writing the ask?
Here’s a prompt you can copy and paste into ChatGPT:
“Write me a friendly message I can text to customers asking for a Google review. Make it sound casual, like I’m checking in. Keep it short and link them straight to my page.”Or tell it:
“Write 5 short ways I can ask customers for a review that don’t feel weird.”You don’t need to pay for more leads. You just need to make the ones you already have trust you.
Start with your next 5 customers. Then keep going.
That’s how you win.