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- Stop chasing leads. Fix this instead.
Stop chasing leads. Fix this instead.
Think you need more leads? You probably just need a clearer offer. Here’s how to fix it fast.
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No matter your industry, Morning Brew’s daily email keeps you up to speed on the news shaping your career and life—in a way you’ll actually enjoy.
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Most business owners think they need more traffic. What they really need is more clarity in their offer.
⚙️ 5-Minute Fix
Simplify your offer until a 10-year-old can say it back to you.
Examples:
Fitness Coach
"Get in shape from home in 30 minutes a day—no gym, no guesswork."
Local Pool Cleaning Service
"$125 and your pool looks brand new by Saturday."
AI Content Automation Service
"$1,000 setup, $99/month. Your posts write themselves."
Real Estate Photography
"24-hour delivery. 25 photos. $200 flat. No hidden fees."
Tax Prep for Small Business Owners
"Flat $500—your books cleaned, taxes filed, stress gone."
Prompt of the Day:
"Act as a conversion-focused copywriter. Rewrite this offer in 3 versions:
For total beginners
For industry pros
For someone burned by bad offers before
Make it clear, punchy, and trustworthy.
Here's the offer: [PASTE YOUR OFFER]"
🛠 Tool of the Day:
Scribe – Instantly turns your screen recordings into step-by-step guides. Great for SOPs and training VAs.