Stop Hesitating, Start Emailing: Why Daily Emails Win

February 25, 2025

The Daily Email Advantage

You get emails from Amazon, Nike, Apple, and other brands every single day. They don't miss a beat. Yet, when it comes to emailing your own audience, you hesitate. You worry about annoying people, running out of things to say, or driving people away.

Let's address those fears with some reality checks.

Fear vs. Reality

  • “I’ll annoy people.”People don’t open every email. The ones who do? They want to hear from you. The rest either ignore it or unsubscribe. Both are fine.

  • “I don’t know what to say.”That’s because you’re thinking like a business owner, not a problem-solver. Every day, your audience faces challenges. Your job? Help them.

  • “It takes too much time.”Not if you automate it. Big companies use systems to send daily emails with minimal effort. So can you.

Automating Daily Emails

Here’s what big companies do (and what you should too):

Write once, use forever – Set up a library of emails that send automatically to new subscribers.

Repurpose content – Turn tweets, blog posts, and conversations into emails.

Use AI wisely – Draft ideas, then refine with your own insights.

A Plan: The 5 Stages of Awareness

Your audience isn’t all at the same place in their buying journey. You need emails that match where they are:

  1. Unaware – Don’t know they have a problem.

    1. Tell stories, educate, spark curiosity.

  2. Problem-Aware – Feel the pain but don’t know the solution.

    1. Show them the cost of inaction.

  3. Solution-Aware – Know solutions exist but don’t know yours.

    1. Demonstrate why your way is better.

  4. Product-Aware – They know about you but need a reason to act.

    1. Share case studies, testimonials, and unique value.

  5. Most Aware – Ready to buy but need a nudge.

    1. Use urgency, bonuses, or exclusive offers.

This framework ensures your emails always hit the right person at the right time.

Soft Pitches vs. Hard Pitches

You don’t have to sell in every email. Some should build trust, others should drive action.

  • Soft pitches (relationship-building)

    • “Here’s a free resource that might help.”

    • “A story about how I learned this the hard way.”

    • “Did you know [insight]?”

  • Hard pitches (direct selling)

    • “Join before the deadline.”

    • “Get this now before the price goes up.”

    • “Here’s why you should act today.”

Big companies do both. So should you.

Bottom Line: Send Emails Daily

Every email is a chance to connect, educate, and sell. If you’re not showing up in their inbox, someone else is.

Start small. Commit to a daily email for a week. Automate what you can. Follow the 5 Stages of Awareness. Mix soft and hard pitches.

Then watch what happens.