This is the task you keep dodging

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There’s a task sitting on your mental shelf right now.

You think about it when you’re tired.

When you’re distracted, can’t sleep, and write a to-do list, it somehow ends up… on the next one.

You know it’s high-value.
You know it moves the business forward.
But you’ve been dodging it.

Let’s call it what it is: your avoidance task.
And let’s fix it.

You’re not lazy, stupid, or unmotivated.

You’re overwhelmed.

This task is bigger than it looks.
Because it’s tied to emotion.

• Sales call? You fear rejection.

• Raise prices? You fear losing the customer.

• Fire someone? You dread the drama.

• Build a new offer? You’re scared it might flop.

The task itself isn’t hard.
The meaning behind it is what stalls you.

Why This One Task Matters More Than 100 Small Ones

Most owners live in reaction mode.

They stay busy all day, yet nothing important gets done.
They reply to emails. Clean up files. Tweak a website headline.

That’s not work. That’s hiding.

The high-ROI task is the lever.
If you get it done, the rest gets easier.

You close more deals.
You free up time.
You build momentum.

But only if you face it.

3 Signs You’re Avoiding the Right Task

1. You’ve thought about it for weeks.
   It lives in your head rent-free.

2. You keep justifying why now isn’t the time.
   “Next week will be better.” It won’t.

3. It ties to money, time, or stress relief.
   You know it’ll make things better once it’s done.

This is the one that matters.

Example 1: The Sales Call You Haven’t Made

John owns a home services company.
He’s great with clients once they hire him.

But he avoids follow-up.
He tells himself:
“They probably already went with someone else.”
“I don’t want to come off desperate.”
“They’ll call me if they’re interested.”

That’s fear.

The fix?
He blocked 30 minutes, called 3 old leads, closed 2.
$6,200 in booked work.

Nothing changed… except that he did it.

Example 2: The Pricing Decision You’ve Delayed

Sarah runs a small agency.
She’s booked solid but underpaid.
Clients love her. She’s just too cheap.

She’s scared to raise prices.
What if they leave?

So she stays stuck—busy, stressed, tired.

She finally made one change:
She raised her base rate by 20% on new clients only.

No one flinched.

Now she’s doing less work, making more money.

Example 3: The Process That Frees Up Your Time

Mike does custom installs.
He spends hours each week texting back and forth with clients.

He’s exhausted.

His wife asked: “Why not just use a form to collect all that up front?”

He built a simple Typeform and embedded it on his site.
Now clients send in photos, budget, and availability before the first call.

Saved him 8 hours a week.

Why You Keep Avoiding It

You avoid it because:

• You don’t have a clear plan

• You don’t block time for it

• You’re scared it might not work

• You’re scared it will work—and create new problems

That’s normal.
But you’re not here to stay normal.
You’re here to run your business like an owner.

The Fix: A Simple Plan to Tackle the One Big Task

Step 1: Name it.
Write it down in plain words.
No fluff. No hiding.

Prompt of the Day

Act like a business coach. Ask me the one task I’ve been avoiding that would make the biggest impact this week. Then ask why I’ve been avoiding it. Help me break the task into 3 simple steps and give me a 1-hour game plan to get it done today.

Step 2: Ask why you’re avoiding it.
Fear? Confusion? Lack of time?

Name the reason. You can’t beat what you don’t see.

Step 3: Block one hour.
Put your phone in another room.
Turn off Slack. Turn off your notifications.

Step 4: Break it into 3 mini-steps.

1. Pull up lead info

2. Draft a simple follow-up

3. Make the call

Step 5: Do it.
That’s it. You’re not writing a book.
You’re taking one swing that matters.

This Is the Work

Everyone’s talking about scaling.
About systems. About AI. About hiring.

But the real work?
It’s the stuff that makes you uncomfortable.

You don’t need 100 tips.
You need to do the one thing you’ve been dodging.

One task. One hour.
Big impact.

Here’s Your Challenge:
Today, block one hour and knock it out.
No overthinking. No overplanning.

Just action.

If you need help spotting it—or breaking it down—text me.

You already know what to do.
Now go do it.

Need a coach? I have 5 spots left.

Book a time by going to www.ownerclarity.com

Keep Crushing It,

Ryan